Lead Calculator
How Many Patient Leads Could Your Site Be Capturing?
Plug in your clinic's monthly site traffic. See exactly how many qualified patient leads ClinicOS would deliver — and what they're worth in booked procedures.
Calibrated against real ClinicOS customer data. 4,000+ patient leads delivered. 14+ procedures available to simulate.
Your Site's Numbers
Drag the sliders to match your clinic. Defaults are calibrated against real ClinicOS customer data (90-day audit, 2026).
Pull this from Google Analytics, Plausible, or your hosting platform. If you don't know — most aesthetic clinic sites run 1,500–10,000.
% of site visitors who open the widget. 3% = subtle placement, 5% = default, 10%+ = prominent CTA on procedure pages.
% of widget openers who submit contact info. Real ClinicOS customers range from 10% (Lalla, BBL Master) to 33% (Evolution MD). 20% is the median.
Blend across your top procedures. BBL ~$8–12K, breast aug ~$8–10K, tummy tuck ~$10–14K.
Conservative default: 8% (≈1 procedure per 12 qualified leads). Industry online-lead benchmarks range 5–15%. Clinics with fast WhatsApp follow-up reach 15%+.
Qualified leads delivered
50
per month
Widget opens / mo
250
Bookings / mo
4.0
5-minute install. First lead unlocked free. No credit card to start.
Case Study
Evolution MD — 491 leads in 12 months, steady
Miami-based aesthetic surgery practice. Installed the widget on evolutionmd.com in May 2025. ~40 qualified leads every month since — no campaigns, no spikes, just consistent delivery.
491
Qualified leads
12 months
~40
Avg leads / month
stable cadence
$3.65
Cost per lead
at $149/mo Starter
What's working
- →Stable 8–12 leads per week, every week — for 12 months straight, with no campaigns.
- →Top procedures: BBL, abdomen liposuction, liposuction — matching their core specialty.
- →International leads from Trinidad, UK, and UAE alongside domestic — the widget pulls global traffic that was already visiting their site.
- →At $149/month subscription, each lead costs roughly $3.65 to deliver.
The setup
- →Widget embedded on evolutionmd.com homepage and procedure pages.
- →Patient flow: select procedure → upload photo → see AI simulation → submit name, email, phone.
- →Lead arrives in dashboard with procedure interest, photo, and source tracking.
- →Total time to first lead: under 24 hours from install.
Lead counts deduplicated to unique submitters per ClinicOS internal audit, 2025-05-25 to 2026-05-25.
How the math works
Three multiplications. No magic.
Step 1
Monthly visitors × 5%
Roughly 1 in 20 site visitors interacts with the lead-capture widget. Prominent placement on procedure pages pushes this to 10%+.
Step 2
Widget opens × 20%
1 in 5 visitors who interact with the widget completes the flow and submits their contact info. The AI simulation is what drives this — it's the hook.
Step 3
Leads × 8%
Conservative close rate — roughly 1 booked procedure per 12 qualified leads. Multiply by your average procedure value to project monthly revenue uplift. Clinics with fast WhatsApp follow-up regularly exceed this.
Common questions
Where do the default numbers come from?
We audited 90 days of real ClinicOS customer activity (Feb 24 – May 25, 2026) across 11 active clinics. Median widget engagement is ~5% of site visitors; median widget-opener-to-lead conversion is ~20%. Top performers (Evolution MD) hit 28%+. The calculator defaults to median values so the math is honest.
How much site traffic do I need to make this worth it?
Roughly 1,500+ unique monthly visitors. Below that, even a perfect lead-capture widget can't produce meaningful volume — we'd recommend driving traffic first. The sweet spot is 3,000–10,000 monthly visitors, where the widget reliably delivers 30–100 qualified leads per month.
What counts as a 'lead'?
A patient who selected a procedure, saw an AI simulation of their potential result, and submitted their contact info (name, email, phone) through the widget. These arrive in your dashboard with procedure interest, source tracking, and the simulation image — pre-qualified before your team picks up the phone.
How fast can I install the widget?
5 minutes for most sites. Copy a snippet, paste it once (WordPress, Webflow, Wix, Squarespace, Shopify, or raw HTML), customize the appearance. We auto-detect your CMS and show a step-by-step install guide. Experts Medical, a Turkish medical tourism agency, went from signup to live widget on their production site in 2.5 hours — without help.
What's included at $149/month?
ClinicOS Starter: unlimited unlocked leads, CRM-light to manage them (status pipeline, notes, filters), WhatsApp + SMS notifications with full patient contact info delivered to your phone the moment a lead arrives. AI simulations, voice notes, and before/after tools are available in Pro ($349/mo).
What if my widget gets leads but they don't book?
Lead quality depends on procedure positioning and follow-up speed. Medical tourism leads are response-time sensitive — a lead waiting 30 minutes is often a lost lead. ClinicOS notifies you instantly via WhatsApp/SMS with the full patient details so you can respond from your phone. The calculator defaults to a conservative 8% close rate (roughly 1 procedure per 12 qualified leads). Clinics with fast follow-up regularly exceed 12%.
Install the widget in 5 minutes
First lead unlocked free. Real patient inquiries, delivered to your dashboard and your phone the moment they come in.