How newly board certified plastic surgeon Dr. Riccio, drives leads

Leveraging great simulations to generate more leads for your practice

Dr. Charlie Riccio, is a plastic surgeon based in Palm Beach, Florida. He's  tried different methods of attracting high-intent leads to build his surgeon profile. He’s invested in paid advertising and social media but finding a reliable source of lead flow has remained a challenge as he builds his profile. These generic methods haven’t worked well for differentiation, especially in the competitive Florida plastic surgery market.
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Dr. Riccio implemented this strategy to capture qualified leads. He invited his Instagram followers to use the ClinicOS simulator, an AI that allows potential patients to visualize the results of various procedures, bridging the gap between curiosity & serious interest.
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Dr. Riccio's Instagram campaign, centered around the procedure simulator, is generating 50+ new leads each month, a significant increase from before. Here’s why this strategy proved successful.

Targeted Engagement:  The simulator empowered potential patients to see themselves with realistic results, creating a stronger emotional connection and desire for consultation.
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Personalized Interactivity: Engage potential leads with easy to use interactive tools like procedure simulators of the new generation that offer a personalized experience.

Strategic Social: Utilize social media to drive traffic specifically to new, personalized content on your website to maximize engagement & lead gen.
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Dr. Riccio’s experience showcases the power of combining innovative technology with a strategic marketing approach. By empowering potential patients with interactive tools and streamlining lead management, surgeons can effectively drive high-quality leads and grow their practice.

-Team ClinicOS